Smarter Training, Stronger Running
Unlock your full running potential with a personalised training plan and ongoing support, ensuring you get the most out of every run and build long-term progress.
If you just want to bounce ideas off a coach, get a second pair of eyes on that plan you got online, or discuss specific topics like fueling, gear, or mindset, a 45-60min chat could be all that you need.
Smarter Training = Stronger Running
My coaching is for anyone looking to train smarter, run stronger, and have fun along the way. Whether you want to run 5K, 50K, or even longer, I’ll create a customised plan for you that maximises the value of your training and ensures you get the most out of every run.
My Coaching Philosophy
🏃♂️ Enjoy Your Running – Training should be fulfilling, not overwhelming. I’ll help you stay motivated and enjoy the process.
🎯 Quality Over Quantity – We’ll focus on making every session count, with plans that suit your lifestyle.
⚖️ Balance is Key – Life changes—so should your training. I’ll help you adapt without losing sight of your goals.
Hi, I’m Will Bell—a Wellington-based trail runner, proud twin dad, and certified running coach.
Running has been a part of my life for as long as I can remember. From school track and cross-country to half marathons and marathons after university, my journey eventually led me to ultramarathons, tackling distances from 50km to 160km over the last decade.
Along the way, I’ve worn many hats—competitor, support crew, pacer, volunteer, New Zealand representative, and sleep-deprived new dad trying to function – let alone train. Through it all, I’ve learned invaluable lessons about perseverance, balance, and the power of a strong support system. More than anything, I’ve developed a deep passion for helping others achieve their own running goals.
Whether you’re lacing up for the first time, returning after a break, or looking for support to take your performance to the next level, I’m here to help. No matter your experience level or the distance you’re aiming for, I’d love to support you to run strong, achieve your goals, and enjoy the journey.
“Success isn’t how far you got, but the distance you travelled from where you started” – Steve Prefontaine
I hold an Ultrarunning Coach Certification from UESCA, a global leader in endurance sports education.